Simon Sinek: How Great Leaders Inspire Action
The video above is a TED talk, given by Simon Sinek, describing how great leaders inspire action. He explains the brilliant, biologically based “Golden Circle”, a new way of looking at how people approach what they do. He also discusses the Law of Diffusion of Innovation, and weaves it all together with several brilliant examples, from Apple computer, to the Wright Brothers, to Martin Luther King, Jr.
Simon Sinek is a 44 years old British/American author, motivational speaker and marketing consultant. He has authored four books including the 2009 best seller; “Start With Why: How Great Leaders Inspire Everyone to Take Action.”
Millions of people have seen him speak or read his books. Simon Sinek’s message is both thought provoking and insightful. But it’s not only for corporate leaders. It’s for anyone who wants to inspire and lead others.
The most inspiring leaders of the world tap into the innermost part of the brain, where we think in images rather than words. Gut feelings aren’t actually from the gut, but from the core of our brain.