How to Position Yourself as an Authority as a Young Entrepreneur
As a Young entrepreneur, you are the future of the buzzing digital marketing industry.
That said, positioning yourself as an authority is always difficult, let alone if you’re at the start of your journey.
Lucky for you, you’ve got us in your corner. Stick to these tips, and you’ll be able to establish your authority in your field.
Share Content That Showcases Your Expertise
Nothing builds authority like insightful industry-related content.
Posting well-made, relevant content shows your readers you know your way around your field.
Giving them the right piece of information or tips on how to solve their problem proves you’re an authority figure, even if you’re a young entrepreneur.
Whenever users have a problem that your content can shed light on, they will actively search for it and look to you for advice.
As you’ve heard many times before, content is the key to audience growth.
Shareable, quality content will expand your following and help position you as an authority in your industry.
Once you start posting insightful content, your audience will share it with their peers, fortify your position as a go-to expert in your field.
In the world of marketing, there are many industry leaders that use content to position themselves as leading authorities in their area.
If you’re looking for a prime example, you don’t have to go any further than Neil Patel.
He uses his knowledge of digital marketing to produce content pieces that his audience reads daily and shares like crazy.
This way, Patel has positioned himself as a top-tier authority in the ways of digital marketing.
By creating insightful, industry-related content, you can position yourself as an authoritative young entrepreneur.
Show the Results of Your Work
You can’t expect people to trust your authority if you don’t show them the results of your work.
And why would they? After all, without the results, marketing is just philosophy.
The fastest way of building trust is by showing your results and accomplishments right away.
When arriving visitors see the numbers and figures you achieved, they will start relying on your advice and develop a professional relationship with you.
Whatever your niche is, you have to provide tangible proof of your knowledge and expertise.
Presenting your professional results leads to a lot of referral opportunities.
If you did an amazing job for a company that hired you, you can use their testimonials to further back your claims and confirm your expertise.
This is one of the best ways for young entrepreneurs to make a name for themselves in an overcrowded industry.
There’s a handful of ways that work amazingly well for showcasing your results:
- Post self-studies to give your readers exact figures and results.
- Do project previews, where you do presentations of your past projects and the results they achieved.
- Post a list of clients and their experiences of working alongside you to convince visitors.
When you’re able to show your track records, you can prove to your readers that you’re an authority in your field.
Position Yourself on LinkedIn
Networking is a bona fide way of making a name for yourself in the marketing industry. And what better way to do that than on a social network designed to connect professionals?
LinkedIn gives you a chance to connect with other like-minded professionals and grow your network of peers.
You’d be surprised how much your growing business network can do for you in terms of your authority.
By having a large following on LinkedIn, you show you’re a person of interest, knowledge, and skill that others are happy to talk to and discuss.
This brings us to our second point.
Using LinkedIn, you can talk to others, comment on their solutions, and offer your own advice.
By maintaining a presence there, you position yourself as a knowledgeable individual regardless of your age or status.
Nothing commands authority more than a young entrepreneur participating in discussions and holding his own in a company of heavyweight marketing seniors.
According to LinkedIn’s official blog, each new connection introduces you to an average of 400 new professionals, and gives you access to 100 new companies looking for knowledge and skills.
For building your business network and positioning yourself, LinkedIn is the most powerful social tool out there.
Make full use of it to build a name for yourself and solidify your status.
Make eCourses to Pass Your Skills on to Others
Our ability to teach our skills and pass them on to others is what makes us true masters of our craft. You can do the same with a quality eCourse program.
Online courses are outstanding tools for professionals who have mastered their craft and are looking to teach others.
They allow you to devise a unique program that’s where you can instruct course attenders the way you find the most effective.
Knowing how to make a brilliant e-course is a true testament to your skills as an authority in the area you’re teaching.
Such courses give you a chance to reach a huge following looking for your knowledge.
Since there are no limits in the vast plains of the Internet, you can reach countless potential students who would benefit from your instruction.
After teaching hundreds of course attendees, you’ll be well on your way to being a well-positioned authority figure in your niche.
For example, if you’re looking for expert advice, wouldn’t you choose to listen to a person that has a track record of teaching hundreds of students online and receiving amazing reviews on the course?
Achieving that is an instant way of showing you’re confident in your knowledge and positioning yourself as an expert.
To grow your authority as an expert with a reputation, design a powerful eCourse.
Many successful entrepreneurs look at their beginnings with a smile on their faces.
Despite the challenge ahead, there’s a lot you can do to establish yourself as an authority regardless of your age.
Enjoy these tips, and we hope to see your presence in the industry grow in the months and years ahead.
About the Author
Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.